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What is wrong with using brown envelopes for direct mail?

Designing a direct mail campaign

Direct mail is one of the most effective marketing strategies that exist, but in most cases they are underrated and get overlooked by businesses. Many believe that, since this is a digital era when everything goes on through a computer or smartphone, Internet ads and profiles are all you need to get promoted, and e-mail is the only reasonable way to contact your potential customers directly. However, direct mail campaigns do have a good return of investment, and you should always take them on account if you want to increase your sales and and reach new customers.

Experience shows that direct mail is very compelling and helps a company stand out on its own, especially if it is well designed and put together. Running a successful direct marketing campaign requires an organic design approach, because a multimedial advertisement campaign will always have more impact than direct mail on its own. Studies reveal that companies which combine e-mail with direct mail get far better results than those who use e-mail alone or direct mail alone. Read More...

Setting Up a Publishing Company:The Essentials

Steps towards setting up a publishing company

Creative writing is a hobby for some while it is major business for others. Regardless, the fact is that creative writing has been around for virtually as long as we all can remember. With today’s technology however, the industry is currently at its peak, thanks to the application of digitization to published works. E-books are slowly but surely becoming the norm for viewing and delivering such media although some printed books still continue to be produced.

If you are interested in starting a publishing company either to publish your own work or the work of others, there are a few things you need to keep in mind. There are a number of steps involved but if successful, not only will you be publishing your work or the work of other talented authors but you will be bringing their stories to the world.

As stated above, the process involves a number of steps and aside from that, like starting up any other company, it involves much dedication, time and patience if it is to be successful. Read More...


Read on to know the positive feedback we have received from business owners across the world.

Isabelle Wong
Cal Stereo

I’m so glad I approached Plaza Publishing for our company’s marketing requirements. They have suggested a number of innovative marketing techniques, that we had never thought of or conceptualized earlier. Hats off to their wonderful insights!

Jack Law
Vibrant Man

At first I was a bit hesitant to outsource the marketing campaign of my newly started business to Plaza Publishing, but the wondrous results that they produced with very little initial investment made me realize that my decision was absolutely right.

Brooke Wright
Total Yard Maintenance

I have come across dozens of marketing agencies, but I would like to recommend the services of Plaza Publishing to all businesses, for the simple reason that they are a class apart from everybody else in terms of having a highly unique and professional approach towards all your requirements.